The cheery image on the Polka Dots Visa Gift Card proves the efficacy of multi-channel marketing for the apparel business. In this case, the formula was equal parts design, recreation and social media, at least the 19th Century version of those. In the late 1830s a new dance called the polka developed in Europe. Immigrants brought it to the USA, and soon polka clubs formed for those really crazy about it. The clubs even adopted uniforms with shirts of different designs, including one with evenly spaced dots. People called them polka dots. The dance craze tapered off, but people still love polka dots, and they will love having a Polka Dots Visa Gift Card for shopping.