The beautiful mythical bird on the Phoenix Visa Gift Card is said to live forever through a process of regeneration. The myth goes that the sun granted the Phoenix the ability to live forever, for which the bird worshiped the sun. The Phoenix and the sun had a falling out, and the sun burned the bird to ashes. But from the ashes a young Phoenix arose, and so the cycle began. Various versions of the myth referred to the Phoenix’s brilliant plumage, but not the precise colors. Today the bird represents rebirth and rising, quite literally, from the seeds of our own ruin. When you give a friend a Phoenix Visa Gift Card they will love to learn what it symbolizes.